Kibo
Kibo is a sportswear brand concept developed from the ground up to create a bold, confident, and active brand identity. The project focused on developing the brand strategy, defining its personality and visual direction, and creating a cohesive identity system including the logo and supporting visual elements. The goal was to build a brand that feels energetic, modern, and empowering while connecting with an active lifestyle audience.
Marketing
Project Overview
Client: Kibo
Industry: Athletic Apparel
Timeline: 4 weeks (2024)
My Role: Brand Design Assistant
This project focused on developing a complete brand identity for Kibo, an athletic apparel brand. The project included creating the brand strategy, defining its target audience and brand positioning, developing the visual identity, and designing the logo and supporting brand elements. The goal was to create a confident, energetic, and cohesive identity that reflects Kibo’s focus on performance, individuality, and an active lifestyle.
